InBound Marketing Solutions for Florida business Enterprise
Inbound marketing focuses on customers finding you (inbound) vs. reaching out to attract consumers (outbound).
What is InBound Marketing?
Inbound marketing focuses on customers finding you!
Consumers search for businesses online everyday, and you want your business to stand out and prosper!
Inbound marketing incorporates a variety of techniques to garner Search Engine Optimization for pagerank, and to establish high quality click to sales conversion and customer retention rates.
Inbound marketing comprises the entire digital marketing matrix to effectively meet and exceed consumer demand, interest and browsing habits.
The following information defines what a proper inbound marketing plan should address!
Media Mark is Florida’s small business marketing partner. Hit your media mark!
Metrics and Analytics
Tracking and qualifying visitor traffic, interest and sales!
Media Mark empowers business web presence through collaborative planning, target marketing, and adjusting campaigns to what is actually working through monthly metrics reports and analysis.
Through analysis we align efforts to maintain successful marketing campaigns.
Metrics analysis provides the means to properly manage and adjust promotions, blog and social media posts and similar content to meet consumer demand and interest.
Consistent metrics analysis with a focus on the human connection is how to initiate, build and maintain customer appreciation, loyalty and retention in the digital marketplace.
The Human Connection
Keeping the human element in marketing needs to stay at the forefront of everything we do.
Crafting the human connection is one part psychological and two parts problem solving and customer service.
To succeed requires listening to your audience and customer base.
Creating and maintaining open dialog is how we nurture the human connection and prime a successful click-to-sales conversion and customer retention strategy.
A well-structured inbound marketing plan entails targeted content publishing to inspire dialog with consumers – and not just potential buyers, but those who simply read, like & share your content too.
Focused on Local Markets – Built for the World Wide Web
The Click-to-Sales Connection
If click-to-sales-conversion and customer retention is a primary goal, then how do we meet these objectives?
To start, we offer exactly what consumers are looking for (target marketing), offer a well defined return policy and live support (service), and competitive pricing (price point).
We then focus on meeting consumer demand ‘the human connection’ through targeted content publishing specific to audience needs and browsing habits. In simplest terms ‘provide consumers what they want, need and like’. This is accomplished through ongoing data analysis.
Successful click-to-sales conversion rates begin with target market research and implementing the human element into everything we do.
The Data Connection
Data means nothing unless you know what to do with it!
Including how to organize the information, see patterns, and connect them to what needs to adapt within your marketing strategy.
Analysis of data is the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making.
Metrics reports provide the data on what is happening where and when in your content marketing.
Analysis defines not only what it all means, what’s’ working, what’s not, where to adjust, but why and how adjusting efforts is going to improve sales and ROI.
The ROI Connection
Return on Investment (ROI) is a quantifying metric for marketing plans.
ROI data literally tells you if your campaigns are effective or not.
ROI is an important metric all business owners need to comprehend, or at least gather some expertise on analysis and how to adjust your marketing strategies to your data.
Media Mark’s inbound marketing plans provide monthly metrics reports.
But more importantly we provide expert analysis to understand exactly what is working, or not working, and where to adjust efforts to expand customer interest, and ultimately your success.